RESEARCH

Untitled lesson - 3 (Abandoned Cart Email Sequence)

prayer/research/prayersong-fotw/15-abandoned-cart-emails.md

Untitled lesson - 3 (Abandoned Cart Email Sequence)

The lesson has no title text of its own (Circle placeholder "Untitled lesson - 3") — its content is 3 attached Gmail-exported PDFs capturing a 3-email abandoned-cart sequence, triggered by starting the survey but not completing checkout. This is a separate, later test capture (test inbox alias info+abandon@funneloftheweek.com) than the December 2025 full-purchase sequence in Lesson 14, and dated more recently (March 2026).

Full email sequence (chronological, all verbatim)

All 3 emails sent from orders@mail.prayersong.com (Reply-To: support@prayersong.com), to info+abandon@funneloftheweek.com, all at exactly 10:25 PM on consecutive days — confirming (as with the Lesson 14 post-purchase sequence) that PrayerSong's lifecycle emails run on a fixed daily batch-send time, not real-time triggers.

# File Sent Subject
1 10-Abandon-Cart-1-2026-03-23.pdf Mon, Mar 23, 2026, 10:25 PM "Hear some PrayerSongs from others! Your PrayerSong is waiting for you..."
2 11-Abandon-Cart-2-2026-03-24.pdf Tue, Mar 24, 2026, 10:25 PM "Did you forget something special? Your PrayerSong is waiting for you..."
3 12-Abandon-Cart-3-2026-03-25.pdf Wed, Mar 25, 2026, 10:25 PM "We're so excited to create your PrayerSong, your PrayerSong is waiting for you..."

Sequence gap: email 1 fires the same night as cart abandonment (or the next scheduled batch); emails 2 and 3 follow on consecutive days — a tight 3-day abandonment sequence (Day 0/1, Day 1/2, Day 2/3), unlike the sparser post-purchase sequence in Lesson 14.

Full verbatim text of each email

Email 1 — Social proof lead (Mar 23):

Hi, if you're curious what a PrayerSong sounds like, here are some beautiful PrayerSongs that others have already received. We can't wait to create the same gift for you and your loved ones!

Simply click below to listen! Most of our songs have brought our customers to tears:

  1. "More Than Love"
  2. "29 Years Later"
  3. "Saving Grace"

Whenever you're ready to get your own PrayerSong for yourself or your loved ones, just click the button below (we also offer a 30 day money-back guarantee):

👉 Complete My PrayerSong

Whether it's a PrayerSong for someone in need of support, a celebration of faith, or a heartfelt gift for someone special, your story deserves to be heard - and we're here to bring your story to life.

Need help or have questions? Just reply to this email—we're here to support you.

With faith & care, The PrayerSong Team

Email 2 — Direct "you forgot" nudge + benefit bullets (Mar 24):

Hi, we noticed you started creating a personalized PrayerSong with us—but didn't get to complete your order.

Was it a timing thing? A question? Whatever the reason, we'd love to help you bring your song to life. Whether it's a PrayerSong for someone in need of support, a celebration of faith, or a heartfelt gift for someone special, your story deserves to be heard.

Here's what's waiting for you... 🎶 A fully custom, faith-inspired PrayerSong 📝 Lyrics and music tailored to your message 🎤 A one-of-a-kind surprise they'll never forget

We also offer a 30 day money back guarantee!

Just click below to give them the surprise of a lifetime:

👉 Complete My PrayerSong

Need help or have questions? Just reply to this email—we're here to support you.

With faith & care, The PrayerSong Team

Email 3 — Final push, single-song social proof + guarantee framed as scarcity (Mar 25):

Hi, have you listened to some of our beautiful PrayerSongs yet? If not, listen to this beautiful song called "Saving Grace" that moved the hearts of this family. Click here to listen.

Also, we currently offer a 30 day money-back guarantee because we're so confident that you'll love our songs, so get it while you can!

👉 Complete My PrayerSong

Need to hear more examples? Simply click below to listen! Most of our songs have brought our customers to tears:

  1. "More Than Love"
  2. "29 Years Later"
  3. "Saving Grace"

Need help or have questions? Just reply to this email—we're here to support you.

With faith & care, The PrayerSong Team

All 3 carry the same CAN-SPAM footer as the post-purchase sequence: "You are receiving this email because you opted-in to receive updates from PrayerSong / PrayerSong, 1606 Headway Circle, TX 78754 / Unsubscribe".

Outbound links

Text URL
Complete My PrayerSong (all 3 emails) button link, exact URL not visible as plain text in the PDF extraction — presumably a deep link back into the in-progress survey/checkout, tracked by cart/session ID
"More Than Love" / "29 Years Later" / "Saving Grace" (song examples) audio sample links, exact URLs not visible as plain text in the PDF extraction
"Click here to listen" (email 3, "Saving Grace") same, not extractable as plain text

Note: unlike the Lesson 14 sequence (where song/reaction links were plain visible URLs), these abandon-cart emails render their links as styled buttons/underlined text without the raw href visible in the PDF's text layer — the PDF capture only preserved anchor text, not hrefs.

Key numbers cited

  • 3 named example songs used consistently as social proof across the sequence: "More Than Love," "29 Years Later," "Saving Grace" (same 3 songs referenced, "Saving Grace" doubles as Wendy B.'s testimonial song from the Sales Page in Lesson 6).
  • 30-day money-back guarantee restated in every email (2 of 3 emails), in email 3 explicitly reframed as urgency/scarcity copy: "get it while you can!"
  • Sequence cadence: 3 emails over 3 consecutive days, each at 10:25 PM.